Build trust in your brand.
Transform your complex company policies, and complicated organisational data into a single, shareable, easy to understand, verified, mark of trust.
Grow your business with the ultimate mark of trust.
Join the World's Most Trusted Companies building trust with their customers by translating their complex, isolated, ethical policies and organisational data, into a verified, unified, and easy to understand, measure of trust.
Simplify Trust.
The World Trust Index combines 3 measures of trust. To produce a comprehensive World Trust Index certified member profile and World Trust Rating.
Customer Trust.
How well are you trusted by your Customers?
Employee Trust.
How well are you trusted by your Employees?
Policies on Trust.
Which ethical policies do you have in place that support trust?
Are you one of the World's Most Trusted Companies?
The World's Most Trusted Companies (WMTC) Honour List is an annual recognition by the World Trust Index that celebrates companies around the world that demonstrate the highest levels of trust.
Become a Certified Member and complete your World Trust Rating.
Each year, Members of the World Trust Index that receive their World Trust Rating are considered for the World Trust Index's, World's Most Trusted Companies Honour List.
Comprehensive Trust.
The World Trust Index uses the World Trust Rating to determine the honourees for the Annual World's Most Trusted Companies Honour list.
The World Trust Factor considers:
How well you are trusted by your employees.
How well you are trusted by your customers.
The policies and ethical commitments you have in place to support a culture of trust.
Step 1 - Create Profile
Complete the WTX online evaluation. Tell us which policies and certifications you have in place.
Step 2 - Submit Policies
Upload or link the policies you would like verified. Choose between making these public or private on your profile.
Step 3 - Certification
The World Trust Index will review and verify your policies and send your certified membership branding materials.
World Trust Index - Certified Membership
WTX Online Profile
Certified Member Logo
Benchmark Data
Searchable Directory
Your online profile becomes part of the World Trust Index searchable directory for customers, investors and prospective employees.
Annual Updates
Policy Transparency
Link policies from your online profile to your own documents and website for added trust and transparency.
Let's talk employee and customer trust.
Do you measure your customer and employee net promoter scores (NPS)?
The World Trust Rating combines both metrics to create a single, shareable, easy to understand, star rating for prospective customers, employees and investors.
Show the world exactly how well you are trusted.
Step 1 - Upload
Upload your Employee NPS and Customer NPS scores as part of your WTX online profile.
Step 2 - Certify
Upload evidence to support the integrity of promoter score data (Summary Report from your Survey Tool). Sign a declaration confirming the integrity of the information supplied.
Step 3 - Verification
Upon successful review, you will receive your World Trust Rating and welcome package along with supporting brand materials and guidelines to help you begin your WTR journey.
Comprehensive Trust.
A comprehensive and easy to understand rating. The only trust rating to combine customer, employee and policies related to trust, into a single, shareable rating of trust. Easy for everyone to understand.
Independently Verified.
An independent, global rating, to build trust and credibility.
Measurable Trust.
A consistent measurable rating, that can be improved year on year. Take existing data, put it to work and build trust in your organisation.
Dynamic Trust
Based on data that reflects the true culture of trust on an organisation. Employee trust, Customer trust and Policies related to trust.
Large Businesses
Small & Medium Businesses
Universities, Education and Not-For-Profit Organisations
Questions? Answers.
The World Trust Index is a comprehensive, global platform that verifies and unifies a company’s public ethical policies and commitments into one clear, shareable mark of trust. It combines verified policies with a proprietary trust rating to help investors, customers, and employees quickly assess a company’s integrity and commitment to ethical excellence.
The World Trust Factor Star Rating is a global benchmark that measures an organisation's trustworthiness based on organisational policies related to trust as well as the combined Promoter Scores from both customers (CPS) and employees (EPS). It provides a clear, transparent, and standardised way to evaluate and communicate trust across industries.
Any organisation committed to building trust may join the World Trust Index. This includes start ups, global multinationals, corporations, small businesses, non-profits, and educational institutions.
Any organisation, regardless of size or industry, may apply for a World Trust Rating. Eligibility is based on the ability to provide verifiable promoter score data from both customers and employees. Therefore, organisations must have at least 1 direct employee and 1 customer. The expected response and coverage rates of the promoter score data requirements are adjusted according to the size of the organisation. The term 'customer' is used by the WTX but may be used interchangeably with clients, students or patrons or other such term depending on your industry.
We understand that some policies need to remain private. The WTX offers a way to show the public that you have a policy in place without having to display their contents with the public. You will need to share this policy with the WTX as part of your online evaluation. We will review and mark this policy as verified on your profile without sharing the policy itself.
As an example, your public member profile will show:
Code of Ethics / Code of Conduct
- Verified - Private
- Verified – Public (Includes a link to your policy)
- Plans to establish policy over the next 12 months
- No current policy in place
In order to become a certified member of the World Trust Index an organisation must meet the following minimum criteria:
- You must provide evidence you are a bonafide registered company.
- You must have a company mission and values that are published and public.
- You must have at least 1 (one) public policy in place and linked to your profile.
We are committed to transparency. The certification process allows organisations to select the following responses:
Do you have X policy in place?
- Yes – This policy is private
- Yes – This policy is pubic
- No – However we plan to establish this policy over the next 12 months
- No – we do not currently have this policy in place
Companies do not need all policies in place in order to become members. You will answer questions to show which policies you have in place. These will be reflected on your profile as either verified (public) or verified (private) or no current policy in place, according to your practices.
World Trust Index Certification:
Company Name
Annual Revenue
Number of Employees
Number of Customers
Structure
Operating Geographies
Industry/Sector
Company Mission
Company Values
Trust, Ethics & Compliance Policies:
Code of Ethics/Code of Conduct
Supplier Code of Conduct Policy
Environmental, Social and Governance (ESG) / Corporate Social Responsibility (CSR) Policy
Diversity, Equity and Inclusion Policy
Anti-Bribery and Corruption Policy
Data Privacy Policy
Whistleblower Policy
Modern Slavery Statement / Policy
Privacy Policy
For The World Trust Rating:
- Your Customer Promoter Score - cPS (Number)
- Your Employee Promoter Score - ePS (Number)
- Authority to sign an online declaration certifying the accuracy, integrity and validity of the promoter scores submitted.
- Promoter Score Coverage and Response Rates.
- ONE (1) of the following pieces of evidence:
Summary Report from Survey Tool:
- Upload an exported summary report of your promoter scores from your survey platform (e.g., SurveyMonkey, Qualtrics, Survey Sparrow etc.).
(OR) Third-Party Verification Certificate:
- If applicable, upload a certificate or letter from an external firm that conducted or verified your surveys.
All evidence should have all PII information removed.
We are living in a trust crisis. We don’t know who or what we can trust right now. Every day, there are over 1 billion attacks around the world that attempt to mislead, steal or exploit our bank accounts or personal freedom. It’s getting harder and harder to tell the good from the bad. The World Economic Forum estimates that it costs the world 1 billion dollars every hour. The World Trust Index has launched the 1 Billion Acts of Trust initiative to build and elevate honesty and trust on a global scale. We believe in the power of people. For every new member of the WTX we will add the total number of your employees and the total number of your customers to our 1 Billion Acts of Trust initiative. By showing your commitment to upholding trust to each of and every one of your customers and employees, we hope to elevate honesty and trust on a global scale.
Yes, the WTX is designed to be inclusive of organisations of all types and sizes. Small businesses, start-ups, schools and universities can participate and benefit from becoming certified members of the World Trust Index.
The World's Most Trusted Companies (WMTC) is an annual recognition by the World Trust Index that highlights and celebrates the top companies globally that demonstrate the highest levels of trust and integrity as demonstrated by their World Trust Rating. This prestigious list is a testament to the companies that consistently commit to building and maintaining trust with their employees, customers, and the community.
Any organisation, regardless of size or industry, is eligible to be honoured on the annual WMTC list. Eligibility is based on the completion of a World Trust Index certification and their World Trust Rating. This evaluation reviews the organisation’s trust policies, and customer and employee trust scores.
To apply, your organisation must first become a certified member of the World Trust Index and receive your World Trust Rating. Taking part in this process provides the World Trust index with the necessary information to evaluate companies for the WMTC honour list. Wherever necessary WTX reserves the right to request additional documentation and evidence before publishing the honour list.
We're here to help. For a comprehensive overview of the World Trust Index, World Trust Rating and The Worlds Most Trusted Companies Honour List, please see our World Trust Index Full FAQ
The value of trust.
Trust isn't just a feel good concept. It drives reals results.
Higher Revenue Growth
High-trust companies report 50% less employee turnover and twice the revenue growth of low-trust peers. Deloitte
Higher Stock Returns
Publicly traded companies known for high-trust workplace cultures deliver stock market returns nearly 3× the market average over time. Great Place to Work
.
Higher Customer Loyalty
In a 2024 PwC survey, 61% of consumers had recommended a company they trust to others, and 28% were willing to pay a premium for trusted companies’ products or services. PwC
Become a Founding Member.
"Trust in business is at an all time low. We don't know who or what we can trust. According to PWC, 1 in 2 people don't trust most companies and 1 in 3 don't trust their employer. Yet I speak everyday with CEO's, and Business Leaders all around the world who are now more than ever doing their best to build a culture of trust in their organisation. There is a clear disconnect between reality and perception. What companies are doing to build trust in their organisation, VS, what the average person perceives and understands sitting at home. Add rising misinformation, hyper-connectivity and hyper advancements in AI and trust gets lost in the noise. We help to cut through the noise and build connection between people and business by translating complicated, corporate policies, ethical commitments and complex data into a simple, verified, and easy to understand, measure of trust. Trust, that the whole world can understand."
Mike Wright
CEO, The World Trust Index
1 Billion Acts of Trust
Every year, our member organisations make a commitment to each and every one of their customers and employees to uphold their values and build trust. To do what they say. To mean what they say. To walk the talk.
The World Trust Index tallies each of these commitments as an act of trust.
Meeting our monumental goal of 1 Billion Acts of Trust each year will make a fundamental impact in how organisations do business and truly elevate trust on a global scale.
Honest.
We say what we mean.
Honourable.
We mean what we say.
Human.
We walk our talk.
Trust.
Our mission is simple. To build trust on a global scale. Inspiring a new generation of authentic leaders and authentic business.
