--- title: The World's Most Trusted Professionals | World Trust Index description: Join the global movement of ethical professionals. The world's first evidence-based standard for ethics and integrity. Become one of the world's most trusted professionals. image: https://www.worldtrustindex.com/hubfs/World%20Trust%20Index%20Certified%20Trustmark%202026.svg --- [![World Trust Index Logo ](https://www.worldtrustindex.com/hubfs/1-2.svg "World Trust Index Logo ")](https://www.worldtrustindex.com?hsLang=en) [![World Trust Index Logo](https://www.worldtrustindex.com/hubfs/WTX%20(400%20x%20200%20px)%203.svg "World Trust Index Logo")](https://www.worldtrustindex.com?hsLang=en) More results [Apply Now](https://www.worldtrustindex.com) [Check Eligibility](https://sprw.io/stt-jEqa8) [Check Eligibility](https://sprw.io/stt-jEqa8) [Company Directory](https://www.worldtrustindex.com/directory?hsLang=en) The Highest Standard of Ethics and Integrity # The World's Most Trusted Professionals   Join the world's most trusted professionals, certified by the World Trust Index for the highest standard of trust, integrity and ethical leadership.      [Check your eligibility](https://sprw.io/stt-jEqa8) A new global standard # In 2026, the world demands verified integrity. [![WTX Leader - Man on stage speaking with Microphone](https://www.worldtrustindex.com/hs-fs/hubfs/WTX%20Leader%202026.png?width=1537&height=1023&name=WTX%20Leader%202026.png)](https://sprw.io/stt-jEqa8) ### AI has broken our trust.   Disinformation. Deepfakes.  Fake reviews. Fake experts. Fake promises. **Nobody knows who to trust.** ### We need a new standard.  Honest professionals. Ethical Leaders. **People we can trust.** # The world's first evidence-based standard for professional integrity. # A new generation of *trusted* professionals.   The World Trust Index certifies professionals who demonstrate the highest standard of professional ethics and integrity.   [See If You're Eligible](https://sprw.io/stt-jEqa8) [![WTX 2026 Certified Trustmark](https://www.worldtrustindex.com/hubfs/WTX%202026%20Certified%20Final%201.svg)](https://sprw.io/stt-jEqa8) # You path to certification. One # Assess   **I** Ten confidential WTX assessments of your integrity are completed by ten of your verified clients. One Two # Measure  **I** Each assessment is scored against the WTX Global Code of Ethics and Integrity. Two Three # Certified  **I** Meet the standard and become certified by the World Trust Index. Listed on the online WTX Register of certified professionals. Three # A world class reputation for *integrity.*     Each year the World Trust Index recognises the World's Most Trusted Professionals. The top 10% of certified professionals globally, demonstrating the highest standard of ethics and integrity in their field.    [See If You're Eligible](https://sprw.io/stt-jEqa8) [![WTX World's Most Trusted Professionals Trustmark 2026](https://www.worldtrustindex.com/hubfs/WMTP%202026%203.svg)](https://sprw.io/stt-jEqa8) Who is the WTX qualification for # Are you in a position of trust?   People trust you with their business. Their money. Their health. Their future.   WTX is for ethical professionals whose work is built on trusted relationships, where reputation is everything.   Where the quality of your clients and colleagues reflects the quality of who you are.    **People who do the right thing, every day, when nobody's watching.**   Consultants 2026 [Check Eligibility](https://sprw.io/stt-jEqa8) Financial Advisors 2026 [Check Eligibility](https://sprw.io/stt-jEqa8) Coaches 2026 [Check Eligiblity](https://sprw.io/stt-jEqa8) Lawyers 2026 [Check Eligibility](https://sprw.io/stt-jEqa8) Insurance Brokers 2026 [Check Eligibility](https://sprw.io/stt-jEqa8) Therapists 2026 [Check Eligibility](https://sprw.io/stt-jEqa8) Freelancers 2026 [Check Eligibility](https://sprw.io/stt-jEqa8) Marketing Officers 2026 [Check Eligibility](https://sprw.io/stt-jEqa8) Real Estate Agents 2026 [Check Eligibility](https://sprw.io/stt-jEqa8) Recruitment Agents 2026 [Check Eligibility](https://sprw.io/stt-jEqa8) Founders 2026 [Check Eligibility](https://sprw.io/stt-jEqa8) CEO's & C-Suite 2026 [Check Eligibility](https://sprw.io/stt-jEqa8) Business Owners 2026 [Check Eligibility](https://sprw.io/stt-jEqa8) Accountants 2026 [Check Eligibility](https://sprw.io/stt-jEqa8) The Real Problem # Integrity has never mattered more. Or been harder to verify. #### 1 in 3 online reviews are fake. [Trustpilot](https://corporate.trustpilot.com/trust/trust-report-2025) removed 4.5 Million fake reviews last year alone. Review platforms cannot tell you whether the professional you are about to hire is actually trustworthy. The signal is broken. 1 in 3 online reviews are fake. #### 61% don't trust what they read online. AI has made it possible for anyone to look credible, without being trustworthy. In a world of fake experts and AI generated content, verified human integrity is what we need most. [HCI](https://humanclarityinstitute.com/reports/digital-trust-full-report/) 61% don't trust what they read online. #### 48% don't trust the people they work with. The reputation of your Industry and Company is distorting your own. There is no global standard to recognise the professionals who consistently show up with honesty, accountability and care. Until now. [Gartner](https://www.gartner.com/en/newsroom/press-releases/2025-04-22-gartner-recommends-hr-leaders-take-4-key-actions-to-build-employee-trust) 48% don't trust the people they work with. #### 2 in 3 people don't trust business and institutions. [Edelman's](https://www.edelman.com/trust/2025/trust-barometer) Trust Barometer confirms systemic erosion of trust globally. The demand for independent, verified professional standards have never been greater. 2 in 3 people don't trust business and institutions. # Let's raise the standard. How Certification Works # **10 Assessors.** # **10 Assessments of Integrity.**   Volume works for products. Not for people.    Thousands of reviews won't tell you if your lawyer will answer the phone at midnight.   If your advisor will protect your family's future the way they'd protect their own.   Or if your accountant will tell you the truth, even if they lose out on fees.   We need something different.   A true measure of character.     ** 10 independent assessments to qualify.**   **Renewed each year to maintain qualification.  **   **Because integrity isn't static, it's how you continue to show up every day. **   ### The Assessment 10 confidential assessments from clients to become certify. [The Assessment](https://sprw.io/stt-jEqa8) ### The Qualification 10 new assessments each year to stay certified. [The Qualification](https://sprw.io/stt-jEqa8) ### The Standard A World Trust Rating of 70 or above to become certified. [The Standard](https://sprw.io/stt-jEqa8) The Value of Certification # World Trust Index Qualification One Certification. Multiple Benefits.  #### World Trust Index Certified Trustmark Verified annually, for use across your website, social media, proposals and email signature. World Trust Index Certified Trustmark #### World Trust Rating Your private verified trust score out of 100 across the ten principles of trust. Issued on qualification, refreshed each year.  World Trust Rating #### World Trust Index Verified Profile Listed on the searchable online WTX register of certified professionals. Updated each year. World Trust Index Verified Profile #### World Trust Index Founding Status Founding member pricing locked for life - as long as you remain qualified.  World Trust Index Founding Status #### World Trust Index Annual Renewal 10 fresh assessments each year, keeping your credential and profile current.  World Trust Index Annual Renewal #### WTX World's Most Trusted Professionals Each year the top 10% of certified professionals are recognised on the annual global list. WTX World's Most Trusted Professionals The WTX Global Code of Ethics and Integrity # A complete picture of professional integrity   The WTX Global Code of Ethics and Integrity defines the ten principles of trust.   Every certified professional is assessed independently, confidentially and annually against the code.   Assessments are completed by your verified clients.   Each principle scored out of 10.   Overall score out of 100.     **WTX exists to recognise those professionals who do the right thing - when nobody's watching.**   **Ten principles. One Standard.**   1 #### Integrity Doing the right thing, especially when nobody's watching.  Integrity 2 #### Reliability Showing up consistently, every time, without exception.  Reliability 3 #### Communication Being clear, honest and responsive when it matters most. Communication 4 #### Accountability Owning your decisions, your mistakes and your outcomes.  Accountability 5 #### Confidentiality Protecting what you're trusted with, always.  Confidentiality 6 #### Consistency Being the same professional in every room, every time. Consistency 7 #### Transparency Saying what you mean and meaning what you say.  Transparency 8 #### Respect Treating people with genuine dignity and respect, always.  Respect 9 #### Service Acting in the genuine interest of others, even when it costs you.  Service 10 #### Judgement Making the right call when the stakes are highest.  Judgement 5 Steps to Qualification # Your path to certification. Step 1 ## Check Eligibility A short 60-second check to confirm you qualify to apply. Step 1 Step 2 ## Apply Complete your application. No payment required.    Step 2 Step 3 ## Secure Your Place Approved applicants are invited to secure their founding member place. Founding pricing is locked for life. Step 3 Step 4 ## Send Assessments Share your unique assessment link with clients. We need 10 completed assessments. Step 4 Step 5 ## Certification Awarded Meet the standard and you're certified within 7 days. Receive your Trustmark, your World Trust Rating, and your verified profile goes live on the WTX Register of Certified Professionals.   Step 5 Step 6 ## Stay Qualified Build the assessment into your client feedback cycle and complete 10 new assessments each year to keep your Trustmark active and your profile current.  ![WTX 2026 Certified Trustmark](https://www.worldtrustindex.com/hubfs/WTX%202026%20Certified%20Final%201.svg) Step 6 # **Special Founding Launch Offer**  # **$750 / year** Certification includes: - WTX Integrity Assessments - Your WTX World Trust Rating Meet the standard and receive: - WTX Certified Trustmark - WTX Verified Online Trust Profile - WTX Founding Certified Status - WTX World's Most Trusted Professionals Founding Status is locked for life, as long as you remain qualified.  *Your fee covers the assessment process and your founding place. Certification is awarded on meeting the WTX standard. If your World Trust Rating does not meet the standard at initial certification or any annual renewal, your subscription is cancelled and no further charges will occur. *   USD All Inclusive Annual [See if you're Eligible](https://sprw.io/stt-jEqa8) ## Build a world class reputation. Stand out as a leader in your industry with an independent mark of trust. Attract premium clients Lead your industry with integrity Build your personal brand [See if you're Eligible](https://sprw.io/stt-jEqa8) - Certification Pricing - Certification Pricing Move Beyond Reviews # The most comprehensive measure of professional integrity. WTX Certification Review Platforms ![comptab-infoalt7-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-infoalt7-icon.svg) Trustpilot, Google Reviews, G2, Capterra, Yelp Background Checks ![comptab-infoalt7-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-infoalt7-icon.svg) Checkr, Sterling, HireRight, Equifax Workforce Solutions Professional Associations ![comptab-infoalt7-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-infoalt7-icon.svg) CPA, CFA Institute, ICF, Law Society, AMA Measures client trust ![Purple Tick](https://www.worldtrustindex.com/hs-fs/hubfs/Purple%20Tick.png?width=60&height=60&name=Purple%20Tick.png) ![Purple Tick](https://www.worldtrustindex.com/hs-fs/hubfs/Purple%20Tick.png?width=60&height=60&name=Purple%20Tick.png) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) Measures ethics and integrity specifically ![Purple Tick](https://www.worldtrustindex.com/hs-fs/hubfs/Purple%20Tick.png?width=60&height=60&name=Purple%20Tick.png) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) Independently verified ![Purple Tick](https://www.worldtrustindex.com/hs-fs/hubfs/Purple%20Tick.png?width=60&height=60&name=Purple%20Tick.png) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) ![Purple Tick](https://www.worldtrustindex.com/hs-fs/hubfs/Purple%20Tick.png?width=60&height=60&name=Purple%20Tick.png) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) Scored across 10 dimensions of integrity ![Purple Tick](https://www.worldtrustindex.com/hs-fs/hubfs/Purple%20Tick.png?width=60&height=60&name=Purple%20Tick.png) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) Assessed confidentially ![Purple Tick](https://www.worldtrustindex.com/hs-fs/hubfs/Purple%20Tick.png?width=60&height=60&name=Purple%20Tick.png) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) ![Purple Tick](https://www.worldtrustindex.com/hs-fs/hubfs/Purple%20Tick.png?width=60&height=60&name=Purple%20Tick.png) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) Evidence based standard ![Purple Tick](https://www.worldtrustindex.com/hs-fs/hubfs/Purple%20Tick.png?width=60&height=60&name=Purple%20Tick.png) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) Partial Partial Updated annually ![Purple Tick](https://www.worldtrustindex.com/hs-fs/hubfs/Purple%20Tick.png?width=60&height=60&name=Purple%20Tick.png) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) Partial Qualified in weeks ![Purple Tick](https://www.worldtrustindex.com/hs-fs/hubfs/Purple%20Tick.png?width=60&height=60&name=Purple%20Tick.png) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) ![Purple Tick](https://www.worldtrustindex.com/hs-fs/hubfs/Purple%20Tick.png?width=60&height=60&name=Purple%20Tick.png) ![comptab-no-icon](https://273774.fs1.hubspotusercontent-na1.net/hubfs/273774/act3/images/comptab-no-icon.svg) Annual Recognition # The World's Most Trusted Professionals    Each year the top 10% of WTX Certified professionals globally are named on the World Trust Index - World's Most Trusted Professionals list - recognised for demonstrating the highest standard of integrity in their field. All certified professionals are eligible. The list is announced annually.  [Check your eligibility](https://sprw.io/stt-jEqa8) # Questions? Answers. Who can apply? Any professional who can nominate a minimum of 10 assessors who have worked with them directly in a professional capacity in the last 12 months. WTX is designed for consultants, coaches, advisors, brokers, lawyers, business owners, real estate agents, healthcare professionals and anyone whose reputation depends on the trust and integrity they bring to their work.  Are assessments confidential? Yes. All responses are completely confidential. Assessors are informed their identity may be verified by WTX as part of our quality assurance process. Individual scores are never shared at an assessor level. You will be notified when each assessor completes their assessment so you know who to follow up with.  What is the WTX Global Code of Ethics and Integrity? Every WTX assessment scores across the ten principles of the WTX Global Code of Ethics and Integrity - Integrity, Reliability, Communication, Accountability, Confidentiality, Consistency, Transparency, Respect, Service and Judgement. Each principle scored out of 10, giving an overall score out of 100. What score do I need to qualify? To become WTX Certified your World Trust Rating must reach 70 or above. Your Rating reflects your full assessment history, with recent assessments carrying the most weight. What does annual renewal involve? Build the World Trust Assessment into your client feedback cycle. Develop and improve trust in your relationships. You need to have completed at least 10 new assessments in the 12 months prior to renewal to maintain your status.  Each year we update your World Trust Rating, refresh your Trustmark, and keep your verified profile on the Register current. Your qualification remains active as long as you complete your annual renewal and maintain the WTX standard. What happens if I don't meet the standard? If your World Trust Rating doesn't meet the WTX standard at initial certification or any annual renewal, your subscription is cancelled and no further charges will occur. You'll receive your private World Trust Rating as a personal record. You are welcome to reapply for certification at any time in the future.  How do you protect the integrity of the qualification? WTX conducts random audits of assessors, assessments and assessor relationships. Any attempt to falsify or misrepresent information results in a permanent disqualification listed publicly on the World Trust Index Certified Register. The standard exists because it means something. We protect it accordingly.   How do I become a Fellow of the World Trust Index Professionals who maintain their WTX qualification for three consecutive years become eligible to apply for Fellowship of the World Trust Index. Fellowship is awarded following a WTX integrity interview and recognises sustained commitment to the highest standard of professional integrity.  What is the WTX World's Most Trusted Professionals list? Each year the top 10% of WTX Certified professionals globally - by weighted average score - are named on the WTX World's Most Trusted Professionals list. All certified professionals are eligible regardless of how long they have held their qualification.  [Back to top](https://www.worldtrustindex.com#top) # Become a Founding Qualified Professional.   Stand out from every other professional in your field. Have your integrity verified - and join the first cohort of the World's Most Trusted Professionals.  [See If You're Eligible](https://sprw.io/stt-jEqa8) [WTX Certified Register](https://www.worldtrustindex.com/register?hsLang=en) # The global standardfor verified *integrity*.   Professionals that meet the World Trust Index standard for professional integrity receive the WTX Certified Trustmark. [See If You're Eligible](https://sprw.io/stt-jEqa8) [![WTX 2026 Certified Trustmark](https://www.worldtrustindex.com/hubfs/WTX%202026%20Certified%20Final%201.svg)](https://sprw.io/stt-jEqa8) ## A Verified Reputation.  Your WTX qualification isn't a one-time credential - it's a living record. Every year you re-qualify, your reputation grows stronger. Switch companies or roles? Your reputation and your WTX certification goes with you. Your reputation reflects who you are today, not who you were five years ago. A reputation for principled professional conduct that compounds over time.  Independently verified Evidence Based Stays up to date [See If You're Eligible](https://sprw.io/stt-jEqa8) ## Attract Premium Clients. With the world's most comprehensive mark of trust. Your WTX Certified Trustmark signals something no profile or portfolio can - that the people who have actually worked with you vouch for your integrity. New clients find you easier to trust. Conversations start differently. Decisions happen faster.  Higher Referrals Higher Rates Higher Trust ## Become a professional people recommend. Your network refers with more confidence when the person they're recommending is independently verified. WTX gives your referral partners the evidence they need to put their own reputation on the line for you — and gives new contacts a reason to trust you before the first conversation.  Trust Credibility Third party - Verified Reputation - Better Clients - Better Referrals - Verified Reputation - Better Clients - Better Referrals # A New Generation of Trusted Leaders   For the past 20 years I have worked alongside CEOs and leaders of some of the world's most respected organisations from Rio Tinto, to PwC, to WPP and The Church of England, helping to build honest, ethical leaders.   Today the world looks different. Geopolitical tension. One billion cyber scams are launched everyday. Disinformation on a scale we have never seen before. One single social media post can start a global war or send markets crashing. It has never been harder to tell real from fake, true from false, or right from wrong.   Trust in our institutions, our leaders and the professionals we depend on is at an all time low. The world doesn't just need smarter technology.   **We need people we can trust. People we can depend on to do the right thing, even when it would be easier not to. People with real character.**   WTX was built on the belief that there are thousands of honest and ethical leaders showing up everyday - in every profession, in every part of the world. Our mission is to recognise their leadership, verify what they stand for, and build the global network of trusted professionals the world so desperately needs.   [Mike Wright](https://sprw.io/stt-jEqa8) ![CEO Bio Profile Final](https://www.worldtrustindex.com/hs-fs/hubfs/CEO%20Bio%20Profile%20Final.png?width=1400&height=1400&name=CEO%20Bio%20Profile%20Final.png) Mike Wright Founder, World Trust Index ## 1 Million Acts of Trust Every year, WTX Certified professionals invite the people who know their work best. Their clients. To speak honestly about who they are. Each assessment is an act of trust. An act of honesty. A small but meaningful contribution to a world where integrity is visible, verifiable and valued. Our goal is 1 Million Acts of Trust every year - one million moments where one person tells the truth about another, and the world becomes a little easier to navigate as a result. Every professional who qualifies. Every assessor. Each one counts. Meeting our monumental goal will make a fundamental impact and truly elevate trust on a global scale. Global Impact Global Trust Global Connection [See If You're Eligible](https://sprw.io/stt-jEqa8) ## Honest & Human.  We say what we mean. We mean what we say. We walk what we talk.    Honest Honourable Human [See If You're Eligible](https://sprw.io/stt-jEqa8) ## Trust. The World Trust Index is a global movement dedicated to raising the standard of ethics and integrity across every profession, in every part of the world. A certified collective of the world's most trusted professionals.  People Business Connection [See If You're Eligible](https://sprw.io/stt-jEqa8) - Our Goal - Our Tenet - Our Mission - Our Goal - Our Tenet - Our Mission   # Getting started is easy. 1 2 3 #### Step 1 **See if you are eligible** #### Step 2 **Apply** #### Step 3 **Launch your Assessments** ### Global The World Trust Index is proudly a globally conscious, Australian founded initiative. [mailto:hey@company.com](mailto:hey@company.com) ### Send Email [concierge@worldtrustindex.com](mailto:concierge@worldtrustindex.com) [tel:+1-800-800-8011](tel:+1-800-800-8011) ### Culture The World Trust Index proudly acknowledges and celebrates the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past, present and emerging.  ![Community](https://f.hubspotusercontent20.net/hubfs/273774/act3/images/sample-r1zb5.svg) ### Engage #### The World Trust Index The World Trust Index is building a global movement dedicated to raising the standard of ethics and integrity across every profession, in every part of the world. A certified network of the world's most trusted professionals.  [Link to World trust index Linkedin Profile](https://www.linkedin.com/company/world-trust-index) [WTX Register](https://www.worldtrustindex.com/register?hsLang=en) - [WTX Register of Certified Professionals](https://www.worldtrustindex.com/register?hsLang=en) WTX Members - [Manage your subscription](https://billing.stripe.com/p/login/cNi6oH64fgnD7l3bjNds400) - [Manage your profile](https://sprw.io/stt-vEeyh) - [Contact us](mailto:concierge@worldtrustindex.com)   Copyright © 2026 World Ethics Organisation Pty Ltd (ABN 92 682 580 785)